Agency
Volunteer / Member contribution
Client
Gamla Stans Yacht Sällskap (GSYS
Role
Creative Direction / Production
Team Racing World Championship 2026
TRWC2026 brought 11 national teams to Riddarfjärden in Stockholm for 4 days of world-class team racing. As Creative Director, my role was to shape the event's entire visual identity across digital, print, signage, and apparel, from concept through to production.
From building trwc2026.com itself and a custom live broadcast widget to signal flags, team and volunteer clothing, and printed materials, I designed and produced every touchpoint that carried the event's identity. The goal was a single coherent look and feel, everywhere someone encountered TRWC2026, on screen, on paper, or on the water.
The championship also set a new bar for sustainability in the sport, built around UN SDG-aligned environmental, social, and economic goals, and communicating that ambition ran through the same channels.
The live broadcast widget from TRWC2026 — try switching between Video and Radio.