Gamla Stans Lager is a house beer created for Gamla Stans Yacht Sällskap, developed with Nacka Bryggeri. My role was to take it from a blank page to a finished product. Name, concept, and packaging.

From naming and brand direction to the final label design, I shaped every visible part of the beer before handing it to Nacka Bryggeri to brew. The goal was to give GSYS a product with its own identity, rather than another sponsor's drink passing through.

Order the beer here