RFSU – Visual update

Changing and improving people’s lives has been the driving force behind RFSU since the beginning. As their mission continues — advocating for sexual rights, education, and health — it was time for their visual identity to evolve as well.

I was brought on as the graphic designer to lead the update of RFSU’s visual identity. The goal was to reflect the strength and clarity of their purpose, while making the brand feel more contemporary, inclusive, and accessible. This project wasn’t just about aesthetics — it was about creating a visual language that could carry their message further, connect with new audiences, and support their work both in Sweden and internationally.