Plopp is one of Sweden’s most beloved chocolate candies — playful, nostalgic, and instantly recognizable. With the launch of an updated logo and refreshed packaging, the brand wanted to celebrate its new look through a lighthearted and energetic campaign.

As the graphic and motion designer, I developed the visual elements and animations that brought the new identity to life. The goal was to translate Plopp’s fun, quirky personality into motion while highlighting the updated logo in a bold, contemporary way.

The result was a series of vibrant visuals that honored the brand’s legacy while giving it a fresh, modern energy — proving that even classics can reinvent themselves.