With music streaming on the rise, traditional record sales have dropped — and gifting an artist’s CD has become a relic of the past. Universal Music Group, together with Anomaly London, approached Your Majesty to reinvent the experience of music gift-giving for the digital age.

As part of the UI/UX team, I contributed to designing an intuitive and emotionally engaging platform that brought back the personal touch of gifting music, but in a way that felt fresh, modern, and relevant. The goal was to merge the convenience of streaming with the sentimentality of a physical gift — turning a fading tradition into a renewed digital experience.