Froosh is just fruit. And fruit is… well, just fruit. Nothing more, nothing less. This project set out to explore that almost banal truth — and make it oddly charming.

As the graphic and motion designer, I developed a playful visual concept that brought the “everyday life of fruit” to life. The idea was simple: what if fruit lived like the rest of us? What if they lounged, commuted, made questionable decisions, or just existed — unremarkably?

Through illustration, animation, and a tone that invited imagination, the campaign blurred the line between fruit and human behavior in a way that felt both surreal and familiar. With no strict rules and no limits beyond creativity, the result was a flexible, humorous concept that could live across platforms and formats — just like fruit lives its quiet little life, every day.