For the prestigious Prix d’Amérique, one of the world’s most renowned trotting races, Oddset launched a campaign that captured the excitement and grandeur of the event. The focus was on celebrating the sport’s energy, its heritage, and the thrill of competition.

As the graphic designer, I was responsible for developing the campaign’s visual framework — ensuring consistency, clarity, and impact across formats. While the illustrations were created by another artist, I worked on integrating them into a bold, cohesive design system that carried the campaign across digital platforms, print, and in-store materials.

The result was a striking, unified visual expression that highlighted both the artistry of the illustrations and the dynamic identity of Oddset, bringing the race to life for fans and audiences alike.