Harnessing cutting-edge 3D and voice technology, we created a virtual clone of Tre Kronor’s head coach Rikard Grönborg — the first of its kind worldwide.

In the YouTube series Grönborg Live, this AI-powered digital anchor hosted a marathon broadcast of 408 hours during the Ice Hockey World Championships, delivering real-time insights, predictions, and commentary.

I was in charge of the design, motion, and innovation within this project. I contributed to crafting Rikard’s lifelike motion patterns, voice synchronization, and visual presence — bringing together technology and creativity to build a seamless, immersive experience that blurred the line between reality and virtuality. The project pushed the boundaries of what’s possible in sports broadcasting and digital storytelling.