For the Tour de France, Oddset wanted to go beyond traditional advertising and create something that truly captured the energy of the race. Using Facebook’s Spark AR tool, we transformed a classic newspaper ad into an interactive AR experience. By scanning the ad through one of Oddset’s filters, readers could bring it to life — bridging the gap between print and digital in a playful, unexpected way.

As the graphic designer, I worked on crafting the visual assets and ensuring the design translated seamlessly across both the static print format and the animated AR experience. The result was a campaign that stood out by blending tradition with innovation, giving fans a new way to engage with the excitement of the Tour.