You know what they say: keep your enemies close — and your favorite sports profiles closer. For this campaign, Oddset set out to spotlight star athletes, highlighting not only their “super powers” (well… skills) but also their unique personalities. Because in sports betting, the more you know, the more you win.

As the graphic and motion designer, I brought these profiles to life through bold, dynamic visuals and playful animations. Each design captured the energy, style, and individuality of the athletes, creating a campaign that was as entertaining to watch as it was engaging to interact with. The result was a personality-driven visual world that kept fans coming back for more.