SECO Tools, a global leader in cutting tools and machining solutions, has a brand DNA built around one clear promise: Make it easier. But in their digital presence, that promise wasn’t coming through. The gap between their polished printed materials and their outdated, cluttered online experience was too wide to ignore.

As a UI/UX designer, I worked on rethinking and streamlining Seco Tools’ web experience — crafting a cleaner, more intuitive interface that better reflected their corporate identity. The aim was to make the digital journey as smooth and effective as their products, ensuring consistency across every touchpoint and translating Make it easier into a truly user-focused online experience.