Trotting is a sport with deep traditions, and for newcomers, understanding the different types of horses can make the experience more engaging and rewarding. Oddset launched a campaign to explain these distinctions in a clear, accessible, and entertaining manner.

As the graphic and motion designer, I created the visual framework and animated content that brought this educational story to life. The challenge was to balance clarity with playfulness — designing bold, dynamic visuals that simplified the details while staying true to Oddset’s identity.

The result was a campaign that not only informed but also entertained, helping fans connect more deeply with the sport and enjoy the races with fresh insight.