Creating a new behavior in a conservative sector is always a challenge. Earning trust is of the essence, from the very beginning. Today, when launching a new service and changing existing behavior, your work is never fully done. Brands today are built from the inside and out, and is a continuous process. As someone really smart once said: the campaign era is over.
Swish is a swedish mobile payment service which is developed to offer simple, fast and safe payments. The service was launched for private customers in december 2012 och have since then expanded its offer to private, company & organisations. Today Swish has more than 6 million users.